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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Market Agendas
Annual plan for market research
Below is ISG Software Research's 2024 Market Agenda. Our analysts focused the agenda in each research expertise domain to help you build a foundation for guiding and optimizing your business strategy through technology. By assessing and evaluating new tools and technologies, our research provides actionable information to help you identify opportunities to improve effectiveness, increase engagement and gain a competitive advantage.
Download the market agendas for each of our expertise areas below. To schedule a market consultation on any of these topics or to learn more, please contact clientsuccess@ventanaresearch.com.
Analytics and Data
Artificial Intelligence (AI)
Customer Experience
Digital Business
Digital Technology
Human Capital Management
Marketing