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        Market Perspectives

        ISG Research is happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The CRM Service: ISG Research Buyers Guide is the distillation of a year of market and product research by ISG Research. This research is part of a portfolio of ISG Buyers Guides in CRM covering marketing, sales, partners, platform, digital commerce and sales engagement.

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        Topics: Customer Experience Management, Office of Revenue, CRM Service

        ISG Research is happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Knowledge Management: ISG Research Buyers Guide is the distillation of a year of market and product research by ISG Research.

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        Topics: Customer Experience, Knowledge Management, Customer Experience Management

        ISG Research is happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Customer Journey Management ISG Research Buyers Guide is the distillation of a year of market and product research by ISG Research.

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        Topics: Customer Experience, Customer Experience Management, Customer Journey Management

        ISG Research is happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Customer Experience Management: ISG Research Buyers Guide is the distillation of a year of market and product research by ISG Research.

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        Topics: Customer Experience, Customer Experience Management

        Demand for e-learning and online training is steadily growing, fueling the need for richer content that is easy to acquire. Training software has been available across a variety of industries since the invention of the personal computer and the internet, just on a much smaller scale. The demand for online education and training applications has grown steadily due to the flexibility and accessibility they offer, especially in light of the shift to remote work.

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        Topics: Customer Experience, Learning Management, Customer Experience Management

        Tools that enable successful customer experiences are undergoing speedy, innovative transformations. CX has emerged as a critical focus for businesses across industries, and organizations have recognized the importance of delivering exceptional experiences to attract and retain customers in an increasingly competitive landscape. Medallia is one vendor serving those needs across a wide range of industries, including retail, hospitality, financial services and healthcare.

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        Topics: Customer Experience, Customer Experience Management

        Over the last several years, the contact center industry has been experiencing significant transformation due to evolving customer expectations, the rapid growth of digital channels, data security concerns, scalability requirements, and regulatory compliance. Today’s contact center agents play a vital role in building customer relationships, but they often find themselves handling increasingly more complex interactions due to the reasons listed above.

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        Topics: Customer Experience, Customer Experience Management

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

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        Topics: Marketing, Digital Marketing, intelligent marketing, product experience management, Customer Experience Management

        Twilio is a technology provider in the cloud communication and customer engagement industries. Founded in 2008, the company has grown to serve over 190,000 customers worldwide, including large enterprises in technology, healthcare, finance and retail. Twilio's platform enables organizations to communicate with customers across various channels, including voice, text, email and video.

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        Topics: Customer Experience, Contact Center, Customer Experience Management, Digital Communications

        Contentsquare is a digital experience analytics platform provider that helps organizations understand and optimize a customer’s digital journey. The company's platform provides customer behavior analysis, experience optimization and personalization, all of which help businesses improve digital experiences.

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        Topics: Customer Experience, Customer Experience Management

        We are happy to share some insights about Precisely drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about HubSpot drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about Alvaria drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about Qualtrics drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about Cisco drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about Freshworks drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about Amdocs drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about ServiceNow drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about Avaya drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support

        We are happy to share some insights about Genesys drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

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        Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, Field Service, customer service and support
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        Our Market Perspective Policy

        • Ventana Research’s Market Perspectives are fact-based analysis and guidance on a vendor’s business, industry and technology trends. Each Market Perspective presents the view of Ventana Research using its established subject matter expertise on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity to ensure it delivers reliable and actionable insights. It is reviewed and edited by the firm’s product management team and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Market Perspective before it is published. If you have any issue with a Market Perspective, please email them to ChiefResearchOfficer@isg-research.net

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